Pop Research

Research: 

Whigfield:

Sannie Charlotte Carlson (born 11 April 1970), best known as Whigfield, is a Danish euro-dance singer best known for the song "Saturday Night" which was a worldwide hit during the summer of 1994. This song became so popular due to the easy to follow dance moves that became associated with this song. Also the lyrics are catchy and are picked up easily. 

The video to this song is simple and only has one setting. Whigfield is seen getting ready to go out during the video and uses the idea of her looking into a mirror (voyeurism). There is not much to this video but this is due to its worldwide popularity and it having to have to be recorded in a number of languages. 

Spice Girls:

The Spice Girls are a British pop girl group formed in 1994. The group consists of five members, who each later adopted nicknames initially ascribed to them: Melanie Brown("Scary Spice"), Melanie Chisholm ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30 countries and helped establish the group as a global phenomenon.

The spice girls target audience was young girls and their popularity came from the catchy songs. Each member also had a different personality, broadening the audience because girls could choose what Spice Girl they wanted to be like. The majority of their videos contained easy to copy dance moves, to appeal to their target audience. They were also a brand, they sold many products like dolls, clothing, perfume and much more. The Spice Girls conform very much to Goodwin's theory. 

Las Ketchup:

Las Ketchup is a Spanish pop girl group, founded by flamenco producer, Manuel Ruiz. The group is best known for the 2002 song, "The Ketchup Song" , which sold over 7 million singles worldwide. This dance, like 'Saturday Night' had simple to follow dance moves, this was more likely the reason for its great success. 

Along with this research we will conduct a questionnaire amongst our peers (target audience).