Audience Profile

Audience Profile:

Our video will be aimed at teenagers/young adults who enjoy listening to pop music. There is no real specific stereotype that we are targeting. It will be aimed at young adults, college and university students, aged 17-24. Our target is not gender specific and so the content of the video can be wide ranging. We are using a 'party dance' and so that is why we are targeting a younger audience who are more likely to go to parties.

We will use the story of our video, the settings, the props, the costumes and actors to appeal to our audience. It should be bright, fun and easy to understand. The music will also help us to appeal to our target audience.