Planned Locations

Planned Locations:

Class Room:
We will use a class room to film our office scene. To ensure it looks like an office we will set up the tables in the middle of the room so that it looks like a meeting room. We need a large amount of space so that the actors could dace around safely.

Outside:
The outside footage will be taken in the woods, we done this because it will show our band's journey home. Also the scenery should look effective.

House: 
The party scene will filmed in a house because we want it to look like a real house party to ensure that our target audience could relate and enjoy our video.

Costumes

We have about 3 planned scenes for our music video. Each one requires the actors to wear different clothing. For the meeting shots, business clothes were in order; Suits, ties and other clothing you would wear in an office. However we want a slightly casual feel to this part, so that teenagers can still relate to it.

For the walking home shots we plan to wear the same as in the office but with outdoor coats on. This is to show that we have just left the office and are walking home.

The last part of our story will take place at a party, so party clothes and heels will be worn. This is also due to the fact we are aiming our video at teenagers, again they will be able to relate to our video.

Here are some examples of the sort clothing we would like in our video:

Actors

Cast:

Girl Group:
Alice Wright and Elizabeth Dougherty



The Office Staff:
Craig Pinto, Becca Settle, Teresa Castronova, Andreaus and Joseph Benton (Plus others)



The Party People: 

As many of the sixth form as possible.

Questionnaire and Results

Questionnaire:

We asked 10 males and 10 females, aged 16-18 a range of questions about the pop music genre.

Questions:

How old are you?

Are you male or female?

Do you listen to pop music? If no, then please state the genre of music you listen to.

What do you feel makes a good pop song?

What do you think should be included in a music video in order to make it a success?

Who do you think is a successful pop artist and why?

Have you seen any pop videos that have caught your attention? If yes, please state what video and how it caught your attention.

Do you feel the image of the artist affects the audience?

Are there any 90’s pop songs you listen to or know of?

Do you feel party dance songs (i.e. The Macarena, Saturday Night, Cha Cha Slide and Las Ketchup) are still popular? If yes why, do you think this?

Results:

Pop Research

Research: 

Whigfield:

Sannie Charlotte Carlson (born 11 April 1970), best known as Whigfield, is a Danish euro-dance singer best known for the song "Saturday Night" which was a worldwide hit during the summer of 1994. This song became so popular due to the easy to follow dance moves that became associated with this song. Also the lyrics are catchy and are picked up easily. 

The video to this song is simple and only has one setting. Whigfield is seen getting ready to go out during the video and uses the idea of her looking into a mirror (voyeurism). There is not much to this video but this is due to its worldwide popularity and it having to have to be recorded in a number of languages. 

Spice Girls:

The Spice Girls are a British pop girl group formed in 1994. The group consists of five members, who each later adopted nicknames initially ascribed to them: Melanie Brown("Scary Spice"), Melanie Chisholm ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30 countries and helped establish the group as a global phenomenon.

The spice girls target audience was young girls and their popularity came from the catchy songs. Each member also had a different personality, broadening the audience because girls could choose what Spice Girl they wanted to be like. The majority of their videos contained easy to copy dance moves, to appeal to their target audience. They were also a brand, they sold many products like dolls, clothing, perfume and much more. The Spice Girls conform very much to Goodwin's theory. 

Las Ketchup:

Las Ketchup is a Spanish pop girl group, founded by flamenco producer, Manuel Ruiz. The group is best known for the 2002 song, "The Ketchup Song" , which sold over 7 million singles worldwide. This dance, like 'Saturday Night' had simple to follow dance moves, this was more likely the reason for its great success. 

Along with this research we will conduct a questionnaire amongst our peers (target audience).

Analysis of Reasearch

From my research I have found a number of things:

• Girl group's target audience are usually younger girls or teenage girls.
• The catchy songs are most often the ones with greater popularity.
• The girls targeted like the videos to have dance routines so that they can copy them  (idolise the girls in the band).
• Girl bands videos often have a narrative features (tell a story to some extent), probably to get their young audience drawn in to what will happen next. 

I will use this information to help me to create my video and make it as conventional to the pop genre as possible.

Video Planning

Mind maps:

We created a mind map to get our first ideas down, so that we could work on and develop them. We mapped the setting, lighting, costume and other content we wanted in our video.

Lyric Break Down:

We also printed off some lyrics of the song and broke them down to to edits, cuts and scene changes. This will be useful for when we go out and film out video. It will also make the editing of the video a lot easier.


Story Board:

This is our first story board, it shows the shots and angles we plan to use in our video. It has rough images of what we wanted and some descriptions of the shots.
















Planning is important because it will make the video better quality. It will make the whole thing easier to create and edit as all our ideas are organised.

Brainstorm

As a group we got together and created a brainstorm of our initial ideas. However, we found that some songs are not older then 10 years and so were still very much copyrighted, so we were unable to use them.  We also put down some brief ideas of what the video might contain and some camera angles. 

Audience Profile

Audience Profile:

Our video will be aimed at teenagers/young adults who enjoy listening to pop music. There is no real specific stereotype that we are targeting. It will be aimed at young adults, college and university students, aged 17-24. Our target is not gender specific and so the content of the video can be wide ranging. We are using a 'party dance' and so that is why we are targeting a younger audience who are more likely to go to parties.

We will use the story of our video, the settings, the props, the costumes and actors to appeal to our audience. It should be bright, fun and easy to understand. The music will also help us to appeal to our target audience.