For my ancillary task I created a website homepage using Wix. This in an online programme that allows people to create a website.
It is important to build relationships between the band and
the targeted audience. This way they can relate to the girls more and then they
purchase more merchandise and music. This is also important to the record labels.
Therefore I have tried to build these bonds using as many ways as I can.
I took a template from the website and added my own
information, pictures, text styles and colours. The background is very contemporary
and fits in well with the style of my girl group. I wanted my website to be
slightly edgy, so there is some use of black and other dark colours. However,
this contrasts the bright images so they stand out.
On my website there is a link to the music and a Twitter
feed. This helps to show that our product is aimed at teenagers because it
allows them to feel as if they know the group well and create relationships.
There is also a small section of a blog, which tells the audience what the band
have been up to. Tour dates are also
given to advertise them to the audience.
The images are used to show the audience what the girls have
been doing; again this is so that they build relationships. Other photos were
taken however they did not go with the image I wanted to create for my group.
To improve my website I feel I should have added more
information about the band, for example where they came from and how they got
to where they are. This would allow my
audience to know more about the girls and in ways get to know them better.
I feel my website matches the video and they complement each
other. They both show the girl group as being fun with a slight edge. They are
clearly aimed at young girls and teenagers due to the use of colours and the
style of the media products. The language used is colloquial therefore they
will not only be able to understand the text but relate to it as well.
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