Goodwin’s Theory
Andrew Goodwin in 1992 wrote the book ‘Dancing in the Distraction
Factory’ explaining his theory on music videos. His music video analysis consists
of 6 main points;
1. Music videos demonstrate genre characteristics
(genre-related style).
2. There is a relationship between the lyrics of the song
and the onscreen visuals.
3. There is a relationship between the actual music and the
onscreen visuals. It will amplify, illustrate or contradict.
4. The demands of the record label will include the need for
lots of close ups of the artists. They may develop motifs which recur across
their work.
5. There is reference to voyeuristic treatment, usually of
the female body.
6. There is often intersexual reference to other media
texts.
His theory is used to analyse the videos, to show how they
are made to be as successful as possible and how they are aimed at different
sections of the population. His theory can be seen in almost all music videos.
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